Who's behind Aisa
Built by someone who's lived it
Psychometrics, behaviour science, tech hiring, and product — in one place. That's the mix behind AISA.
Ozan Dagdeviren
Product leader, author, speaker, university lecturer. 15+ years in product and people; psychometrics and hiring in practice.
I built AISA because I've seen both sides: designing assessments that hold up, and hiring technical talent at scale. The best signal doesn't come from multiple-choice or one-off prompts — it comes from conversation, evidence, and criteria that map to how people actually use AI. That's what we're doing here.
Why it adds up
The background that directly informs how AISA is designed and scored.
- Psychometric assessments — worked in the industry and understand how to build tests that are valid and fair.
- Human behaviour — psychology, sociology, and neuroscience (BA in Psychology & Sociology; ongoing work in behavioural science and applied neuroscience).
- Tech recruitment — senior technical recruiter and product owner at a top company; recruited 200+ senior tech talent and improved delivery outcomes.
- People strategy & hiring — author of bestselling books: Startups Grow With People and Creative Hiring (The Pinnacle Model). Still selling strongly; 60,000+ copies across his books.
- Teaching — part-time professor at European School of Economics (London), teaching Creative Problem Solving and Introduction to Business Strategy.
- Product leadership — Head of Product at Silicon Valley and UK startups; scaled products from zero to 1M+ users and led global product teams.
- Serial entrepreneurship — built and sold multiple businesses (e.g. HGO Video Learning); B2B SaaS, content, and product exits.
Advisors
People who help shape AISA with their product, data, and commercial expertise.
Mehmet Yalcin
Product leader and Director of Products at The Guardian, where he leads monetisation, subscriptions, affiliate business and Games across a global audience. He has built and scaled data-driven products at Amazon and Vodafone, delivering measurable growth through AI, personalisation and commercial optimisation. Mehmet specialises in turning complex systems into simple, high-performing customer experiences.
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Andrew Olaleye
Andrew founded Remarkable AI, a B2B AI startup he led for 8 years, growing it to 140+ employees and 1,300+ clients including Unilever and MARS. He built operations, GTM, and customer success teams from the ground up, hiring and managing a diverse team across four continents. Prior to that, he was a consultant at McKinsey, leading digital transformation projects across large corporations in the US and EMEA. 15+ years across finance, operations, and technology. Lives in NW London (Kensal Rise) with his wife and daughter.
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Tunca Ulubilge
Tunca Ulubilge is a Staff Engineer at Shopify who builds the mobile infrastructure powering the future of global commerce. With a 15-year track record at Amazon and Babylon, he has mastered the art of scaling mobile platforms used by millions. Known for his "customer-first" engineering mindset, Tunca is a catalyst for mobile transformation, specializing in high-performance React Native and Android environments. He is celebrated by his teams for cutting through technical debt and leading high-velocity engineering cultures that prioritize innovation and architectural excellence.
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Meir Benezra
Meir Benezra is an AI architect, entrepreneur, and designer with 17+ years of experience shaping how we interact with technology. As co-founder of Luka, he builds decision intelligence for agents, pioneering the emerging field of Agent Experience Design. In 2017, he created the Design Playing™ framework, a methodology he leveraged to drive innovation for global brands like BNP Paribas, Vodafone, and Garanti Bank, and to advise numerous startups. Today, Meir is deeply rooted in the entrepreneurship ecosystem, focused on Luka and mentoring founders through complex challenges to build intuitive solutions.
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